Sharkyz Swim School

This is what we're building.

A full website, brand system, app & AI booking platform — … elapsed since kickoff.

✅ Done

In progress

44%

Complete

Decisions locked

Q's answered

1h 2m

⏱ Focus hours

📊 Progress

Overall30/68 · 44%

🌊 Kavita16/29 · 55%

🦈 John7/32 · 22%

📁 Resources everything, in one place

🎨Proper logoThe real-deal Sharkyz logo 📋Brand boardFull brand guidelines + palette 📝Website copy + layoutGoogle Doc — editable 🎥Domain purchase tutorialLoom walkthrough 🌐Mockup websitekavitasingh.today/swim 📱Mockup appsharkyz.kavitasingh.today

⏱ The timeline 4-hour blocks

Day 1 · B1 · 10:54–14:54

Kickoff — discovery + audit; ideas formed; building starts

Day 1 · B2 · 14:54–18:54

Two website mockups built, hosted & shared (~5h). Vision aligned; quiz + community locked

Day 1 · B3 · 18:54–22:54

Logo wrestle → full brand board created; tracking system stood up

Day 1 · B4 · 22:54–02:54

App phase-1 interface demo'd; worked to 1:48am, then slept

Day 2 · B1 · ~09:00

John's voice note — hands Kavita the wheel; reveals the real product (AI match + route)

Day 2 · B3 · 14:15

The 2:15 Zoom (45m) — mockup approved; ~10 of 14 checklist items answered

Day 2 · B4 · 16:30–18:28

Cloudflare tutorial sent · site-copy doc shared · LOGO RESOLVED 💪

Day 2 · B5 · 21:35

Building Mission Control — the org layer to simplify it all

🔒 Decisions locked 16 calls made

✓Core: customer pays → AI matches instructor↔child → AI routes (no self-scheduling)

✓Working mode: Kavita builds & drives, John critiques

✓5 programs: Kids · Adults & Seniors · Competitive · Accelerated 3-wk · Pool Parties

✓Added accelerated 3-week course; dropped the 'learn-to-swim guarantee'

✓Target seniors 60+ / doctor-recommended as a deliberate segment

✓Web-based (PWA) first; 3 interfaces — parent / admin / instructor

✓Mobile-first now → physical locations later (LA Fitness interim)

✓Miami removed for now (gated on ≥5 instructors)

✓Service area: all of Broward + West Palm Beach

✓Design approved — playful, logo-derived; polish later

✓Hours 10–7 · insurance = general liability · certs = WSI + CPR standard

✓Domain sharkyzswimschool.com via Cloudflare + Google Workspace email

✓Booking = request→match (Phase 1); full AI routing (Phase 2)

✓Parent quiz feeds instructor pairing/placement

✓Adult-story community engine (consent-friendly proof)

✓Final logo resolved + full website copy written (v2 doc)

Open the live build board → ✓ Update the checklist →

Live · since 2026-05-30 · Sharkyz Swim School build progress

This is what we're building.

📊 Progress

📁 Resources everything, in one place

⏱ The timeline 4-hour blocks

🔒 Decisions locked 16 calls made

✓ The full checklist every moving piece